Promotion Is Not Just Another Brick in the Wall

ADOBE software is a well-established tool for anyone working, or even dabbling, in computer-based design. But in order to market its new Creative Suite 3 software package — which includes well-known design software like Photoshop and Illustrator — Adobe has temporarily abandoned the computer screen in favor of a busy Manhattan street.

Adobe will unveil an interactive wall of projected animation this morning in Union Square, along the 14th Street side of the Virgin Megastore. As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall, who will then be able to control a projected slider button at the bottom of the wall. | Read full article