Tuesday, May 13, 2008

Google Wants to Help Web Sites Make New Friends

From The New York Times - If you run a Web site, you may have a lot of new friends.

Last week, site owners learned they could add information about their users from MySpace and Facebook.

On Monday, Google introduced its take on the same phenomenon, Google Friend Connect.

Google puts two spins on this concept. First, its program is designed to allow very small Web sites to add some social networking features without sophisticated programming. All they have to do is copy a little code onto their Web pages. | Read full article

Monday, May 12, 2008

The Growing Backlash Against PR Spam, And The Rationale For MicroPR

From /Message: - Gina Trapani, of Lifehacker, has created a prspammers wiki where she and others can publicly out PR firms that are spamming bloggers at their personal email addresses, or using other unsavory spammish practices. She announced the blacklist in a twitter message, here, inviting others to add to it.

Various practitioners (Todd Defren, Brian Solis, and so on) have written what I think are heartfelt apologies for the missteps that their firms and the industry as a whole has made. These are being collated at PR Openmic.

Personally, I feel that it is the whole system that is wrong, and piecemeal solutions like blacklists and filtering, and one:one agreements about how I, some specific blogger, should be approached by some specific firm won't work in the long run -- these are all stop gaps and band-aids.

The root cause here is the delusion on the part of the clients that this sort of PR carpet bombing works, that mass media messages embedded in a press release or press release-ish email work, and that we, the bloggers, actually react positively to this junk.

We, the bloggers and journalists, need to stand up and shout, 'Stop! This doesn't work! Shut up! Stop shouting! Stop screaming your bilge! Stop screaming and listen!' We need to shout them down, because they aren't taking our subtle little hints, like deleting the email and not responding. They aren't paying attention. There is no feedback loop, just a messianic faith in the power of PR blitz. | Read full article