Monday, August 27, 2007

Fighting click fraud: Is it really down for the count?

From The Globe And Mail - It's hard to determine who's right and who's wrong when it comes to calculating the amount of click fraud on the Internet. Search engine companies like Google and Yahoo, which make billions worldwide from online ad sales, maintain that everything is under control, yet reports from independent researchers tell a different story.

And the stakes in the PR war are soaring.

Online advertising revenue in Canada is expected to grow to $1.34-billion this year, according to the Interactive Advertising Bureau of Canada. But as the market continues to expand and businesses increasingly turn to the Internet to promote products and services, the number of online fraudsters is also growing, according to Click Forensics Inc., an independent click fraud reporting service. | Read full article

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