Facing Competition, iTunes Revs Up Its Film Section

From The New York Times - When Edward Burns’s latest romantic comedy, “Purple Violets,” had its premiere at the Tribeca Film Festival in April, it drew positive reviews, but only lukewarm offers from movie distributors.

Mr. Burns, the director of indie favorites like “The Brothers McMullen” and “She’s the One,” but whose latest movies have not done as well, knew from experience how that story would end, he said: “Not enough money to market the film, not a wide-enough release to even make a dent in the moviegoing public’s consciousness.” | Read full article