Thursday, October 4, 2007

Whyville Delivers Top Metrics For Virgin, Penguin Books, UT

From Online Media Daily - MARKETER BUZZ AROUND SUCH ADULT-FACING virtual worlds as Second Life has cooled, but brands like Virgin Records, Penguin Books and even the University of Texas Health Science Center have found success reaching tweens in Numedeon's Whyville.

The Pasadena-based virtual world--with a reported 2.4 million active users ages 8-15 (about 70% of whom are registered members)--allows kids to chat, play games and earn virtual currency called "clams"--and spend those clams on furniture for their virtual houses and accessories for their avatars, among other things. | Read full article

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