Activision’s Chief Looks for Gaming’s Next Moves

From The New York Times - Guitar Hero III, a video game sweeping the nation like a Top 40 tune, lets players strum along on a toy plastic guitar to rock songs played on a television screen. It is attracting a wide audience: children, teenagers, 40-somethings, even the elderly.

But not the chief executive of Activision, its publisher.

“Someone asked me the other day what my favorite song is,” said Robert A. Kotick, who is 44 and not much of a game player. “I couldn’t think of one.”

Mr. Kotick will certainly have his hands full with other things. On Sunday, Activision announced that it would join forces with the Vivendi Games unit of Vivendi Universal, creating a company that will vie with Electronic Arts to be the largest video game publisher in the world. | Read full article