Can Apple Jump-Start Internet Movie Rentals?

From The New York Times - The iTunes movie rental announcement at Macworld Expo underscores that this is among the hot categories right now. It’s part of an earnest and chaotic attempt by consumer electronics companies to both bring Internet content to the living room and to get themselves into the process and profit it from it.

This is the Set-Top Box Generation. Everyone’s got an entry and consumers, while they may ultimately benefit, are left to figure out what to choose — how to hook up, whether and when to jump in. | Read full article