From The New York Times - Netflix, the DVD-by-mail company with more than 7 million customers, has a new strategy that may one day make those red envelopes obsolete.
The company wants to strike deals with electronics companies that will let it send movies straight to TV screens over the Internet. Its first partnership, announced Wednesday night, is with the South Korean manufacturer LG Electronics to stream movies and other programming to LG’s high-definition televisions.
The partnership will extend a novel feature from Netflix, announced a year ago, that allows paying subscribers to watch any of 6,000 movies and television shows on its Web site free. But that service can only be accessed with a personal computer.
Reed Hastings, chief executive of Netflix, said he hoped to strike other such deals and that Netflix would soon be viewed as a movie channel that might appear on a myriad of devices. | Read full article
Wednesday, January 2, 2008
Netflix Partners with LG to Bring Movies Straight to TV
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