Net Radio Gain: CBS Radio, Last.fm Collaborate

From Media Post - INTERNET RADIO IS SEEING THE flurry of content and sales deals continue in first-quarter 2008. The latest partnership brings together CBS Radio and Last.fm to share content. The deal will allow the Internet company to stream audio from CBS radio station broadcasts live, while giving listeners from the CBS Radio Internet Network access to Last.fm's library of free online music.

For Last.fm, the deal represents a substantial increase in the number of broadcast partners and breadth of content it can offer--adding CBS Radio's 140 stations to its existing partnerships with Universal, EMI, Warner Music Group and Sony BMG, as well as about 150,000 independent artists and studios. The station list includes top CBS properties like New York's WCBS-FM, Los Angeles' KROQ, Chicago's WXRT and Atlanta's WVEE. Last.fm users will be able to access the content through CBS' new online audio player. | Read full article