Monday, May 12, 2008

The Growing Backlash Against PR Spam, And The Rationale For MicroPR

From /Message: - Gina Trapani, of Lifehacker, has created a prspammers wiki where she and others can publicly out PR firms that are spamming bloggers at their personal email addresses, or using other unsavory spammish practices. She announced the blacklist in a twitter message, here, inviting others to add to it.

Various practitioners (Todd Defren, Brian Solis, and so on) have written what I think are heartfelt apologies for the missteps that their firms and the industry as a whole has made. These are being collated at PR Openmic.

Personally, I feel that it is the whole system that is wrong, and piecemeal solutions like blacklists and filtering, and one:one agreements about how I, some specific blogger, should be approached by some specific firm won't work in the long run -- these are all stop gaps and band-aids.

The root cause here is the delusion on the part of the clients that this sort of PR carpet bombing works, that mass media messages embedded in a press release or press release-ish email work, and that we, the bloggers, actually react positively to this junk.

We, the bloggers and journalists, need to stand up and shout, 'Stop! This doesn't work! Shut up! Stop shouting! Stop screaming your bilge! Stop screaming and listen!' We need to shout them down, because they aren't taking our subtle little hints, like deleting the email and not responding. They aren't paying attention. There is no feedback loop, just a messianic faith in the power of PR blitz. | Read full article

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