Google Isn't Always The Best Search Choice

From The Washington Post - Google has turned into a household verb, but that doesn't make it the last word in Web search.

On one level, it can't be: Web searching isn't even 15 years old, and there's no reason to think that somebody couldn't do it better than Google.

On another level, it shouldn't be: The technology used to figure out what pages people want to see also helps companies calculate what products people might want to buy, and therefore what ads to display for them. Do you really want one company controlling that show? | Read full article