Playboy goes back to school with website

Editor's note: The best line is "Executives declined to say how much they've invested in Playboy U, saying only that the effort is "sizable" and that the advertising-supported online community may ultimately bring in revenue." Can anyone show me a content site with ads that is actually turning a profit or can be described as lucrative?

From The Globe And Mail - Playboy is heading back to school to boost the bottom line. Riding a wave of renewed popularity among consumers around the globe, Hugh Hefner's Playboy empire is set to launch a sexy social networking site dedicated solely to college students, its latest online venture as it tries to reinvigorate its stagnant finances.

The launch of Playboy U, which has similar features to those found on Facebook, comes as Playboy's 54-year-old magazine continues to lose money and readers. | Read full article