In Restless Pursuit of Craigslist’s Success

From The New York Times - MICROSOFT tried. Google tried. Now it’s eBay’s turn to see if it can dethrone the Web’s most spectacularly successful underdog, Craigslist.

The Kijiji unit of eBay, a free classified ads service covering 13 countries online, was introduced in the United States in late June, and has already achieved modest success in some important markets, including New York. Its vice president and general manager, Jacob Aqraou, said it would market itself far more aggressively in 2008, and was further refining its service in hopes of putting a dent in Craigslist’s huge market-share lead. | Read full article