Apple developing full-fledged digital lifestyle fitness companion

From Apple Insider - Electronics maker Apple Inc. is developing a digital fitness companion system based around its iPhone and iPod touch players aimed a helping americans, and folks in general, live a healthier and more fit lifestyle.

A series of patent filings discovered by AppleInsider this week provides an overview of four distinct components that will comprise the system, including an iTunes-like software application, hardware-based heart rate and physiological sensors, a rewards tracker, and a component to facilitate synchronous group activities. | Read full article