YouTube Debuts Viewer Analytics Tool

The service is designed to help video makers understand more about where their viewers are and how those viewers found their videos.

From Information Week - Online video makers can now watch those watching their videos.

Google (NSDQ: GOOG)'s YouTube on Thursday released YouTube Insight, a free video analytics tool designed to help video makers understand more about where their viewers are and how those viewers found their videos.

"For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time," a YouTube blog post explains. "You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks."

The metrics YouTube is making available are likely to be appreciated by marketers and professional video makers, who can use the information to see where videos are popular and to correlate changing viewership with related promotions and events. | Read full article