Google to Expand Program, Giving Newspapers a Lift

From The New York Times - NEWSPAPERS reeling from major losses of advertising revenue to the Internet are getting a lift from the company that helped lure advertisers away: Google.

Google plans to announce today a significant expansion of its Print Ads program, in which advertisers purchase ads in newspapers through the Web. The company introduced a limited test program last November in which 50 newspapers sold ads to 100 selected advertisers through Google’s computer system.

But now, more than 225 newspapers are participating, and hundreds of thousands of Google advertisers on the company’s main advertising system, AdWords, are eligible to buy ads from those papers. | Read full article