Taking Aim On TV: An Old Ad Model Learns a New Trick

From Media Post's Video Insider - Scanning through the agenda at a recent Ad:Tech conference in San Francisco, it was interesting to note that only one panel was devoted to television. Indeed, the phrase “advertising technology,” for most, probably conjures up associations with the Internet. Yet while advertisers have been obsessively watching their cost-per-click, television service providers have been positioning themselves to take back ad dollars that might be earmarked for the Web — through a new phenomenon called addressable advertising, which has the potential as a change agent that the Internet once did. | Read full article