From Online Media Daily - DISCOVERY COMMUNICATIONS TODAY BECOMES THE latest TV programmer to offer free, ad-supported shows online as the season premiere of Animal Planet's "Meerkat Manor" debuts on the Web, a week prior to its cable TV premiere.
Two other shows from Discovery networks--TLC's "LA Ink" and Discovery Channel's "Dirty Jobs"--will debut online next Wednesday, Aug. 8, a day after their cable premieres.
All three shows will be available via the Web sites of their respective networks, with episodes of additional Discovery Communications series set to be added to the online roster on a regular basis.
At least three spots, up to 30 seconds in length, will run per hour. There will be no pre-roll spot before the episodes, although billboards may appear. The initial advertiser roster consists of nine brands representing six product categories: automotive, CPG, finance, telecommunications, manufacturing and home care. | Read full article
Friday, August 3, 2007
Discovery Shows Move Online
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