MSNBC.com Launches Vertical Ad Network, Next Hot Thing

From Online Media Daily - IN A WAVE OF THINGS to come, MSNBC.com has launched online vertical advertising networks for its TODAYshow.com and politics sections that give small publishers access to its content while increasing the amount of inventory it can sell to advertisers. A challenge for large online publishers is competing for greater share of inventory with the major ad networks, like Google AdSense, Guerrilla Nation, or Glam.com, which in any vertical market segment are the largest single holders of ad inventory.

MSNBC.com's new approach is powered by Publisher's Vertical Network, and seeks to help it monetize verticals where it already has market expertise.| Read full article