Online Video Gets Boost From Blockbuster Buy

From Video Insider - JUST LAST WEEK BLOCKBUSTER ACQUIRED the MovieLink download service. The reported purchase price was somewhere in the $20 million range, which when all is said and done might be one of the biggest steals of the year.

MovieLink is a service founded 5 years ago by the movie studies that offers consumers downloadable movie rentals and/or purchases. It was the studios' attempt to do what the major airlines did when they launched Orbitz in 2001. Prior to the creation of Orbitz, the airlines watched as Travelocity and Expedia were quickly scaling their business and becoming both a competitor and a vendor. Their solution was to join the fray and they did so successfully with the creation of Orbitz. | Read full article