Tuesday, September 11, 2007

eCrush & OTX: Teens Learn About New TV Shows From TV, Not the Internet

From Online Media Daily - WHATEVER TEENS ARE DISCUSSING ON their social networks, it isn't the new fall TV season.

That's the conclusion of research conducted by Hearst Magazines Digital Media's own teen social networking site eCRUSH, in conjunction with OTX, the Online Testing exchange.

The "Teen Topix" study, which surveyed 750 13- to-17-year-olds across the country about their TV viewing behavior and preferences, found that most teens (51%) still learn about new TV shows the old-fashioned way: from on-air ads and promos. | Read full article

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