Thursday, September 13, 2007

Web Video’s Audience Likes 2.7 Minutes at a Time

From The New York Times - The Miss Teen USA candidate from South Carolina has problems with the Q&A portion of the program. And that zombie kid likes turtles.

Now this programming break: Get back to work!

ComScore, which measures consumer Internet habits, reported today that 75 percent of Internet users in the United States watch an average of three hours of online video a month. The average online video duration was 2.7 minutes (which, if you do the math, is a couple of videos a day, many of which no doubt scrape the bottom of the blender of content). | Read full article

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