Tuesday, September 11, 2007

Online Video Viewers Looking For News Clips

From Research Brief - A new study by Advertising.com, Inc., reports that that the majority of consumers are viewing video online, at 62 percent of survey respondents. These viewers are not just young adults viewing user-generated videos, says the report, but, in fact, 69 percent are ages 35 and older with a preference for viewing news clips online.

Lynda Clarizio, president of Advertising.com, says "The Internet is still seen first and foremost as an information resource. With news clips remaining the most popular type of streamed content... (but) we may see a shift in usage toward recreation; these latest figures... hint at that trend." | Read full article

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