Tuesday, October 16, 2007

Apple Backs Down on Premium Prices for Unprotected Music

From The New York Times - Apple these days may well have market clout, but it is not bigger than the market.

Today, Apple dropped the price of music downloads that are not protected by copy restrictions from $1.29 to 99 cents.

In April, Apple introduced iTunes Plus, offering songs from EMI with better sound quality and no copy protection. It attempted to create a premium price tier for songs, although full albums were priced the same as its regular downloads, which limit the number of devices on which they can be played. | Read full article

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