People Do Watch Commercials

From The New York Times - Nielsen’s hotly anticipated commercial ratings landed with a thud on Tuesday, and network executives and media buyers quickly analyzed the premiere week numbers that most of this season’s advertisements were bought and sold based on.

And the spreadsheets contained… hold your breath… no big surprises, according to Alan Wurtzel, the president for research at NBC Universal.

“It was literally a confirmation of what we expected to see,” Mr. Wurtzel said. | Read full article