Saturday, October 20, 2007

I Want My Web TV

From The New York Times - LAST month, CBS started EyeLab, a production studio that creates short clips of the television network’s shows for online viewers. Even though CBS was offering many episodes in their entireties on its site and on services like iTunes, the blog called EyeLab “a small step backward.” Quincy Smith, the president of CBS Interactive, told The Wall Street Journal that, according to network research, less than a third of CBS’s Web audience expressed an interest in watching full-length episodes online.

That may be changing — and more quickly than many people had thought. This week, two research organizations, TNS and the Conference Board, issued a report indicating that the number of people who watch TV shows online has doubled in the last year. Close to 16 percent of American households now watch some programs online (

This month, soon after the introduction of EyeLab, Chris Albrecht of the blog NewTeeVee asked whether putting full-length shows online was a “waste of time.” His readers answered with a resounding no, three-quarters of them indicating an interest in full-length shows ( This week, Mr. Albrecht wrote that the Conference Board/TNS data “bodes well for networks putting their shows online and the advertisers who pay to reach audiences.” | Read full article

No comments: