Thursday, August 9, 2007 Offers How-To Guidance For Online Advertisers

From Online Media Daily - ABOUT.COM HAS LAUNCHED ONLINEADVERTISING.ABOUT.COM, A new guide site to give users an overview of the fundamentals of online advertising.

Aiming to supplement--not eclipse--the wealth of sites that provide advertising and marketing professionals with industry insights, covers such topics as common metrics, the nuts and bolts of behavioral targeting, media-buying basics, mobile ads, streaming video, and even finding a job in online advertising. The site also includes a section directing users to top online advertising publications. | Read full article

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