Study: In-Game Ads Increase Purchase Consideration By 41%

From Online Media Daily - NEW RESEARCH FROM MICROSOFT'S MASSIVE reveals that in-game ads clearly have a positive impact on metrics like brand familiarity, ad recall and ad rating--even increasing purchase consideration by an average of 41%.

Massive partnered with Nielsen Entertainment on the study, which surveyed more than 600 Xbox 360 and PC players of Electronic Arts' Need for Speed Carbon.

Advertisers included in the research crossed the consumer packaged goods (CPG), automotive, technology tools and quick-service restaurant (QSR) categories, with campaigns that ran an average of 6-8 weeks. | Read full article