Thursday, August 9, 2007

Bridge Disaster Revives a Quiet Web Site, Making It a Source for Original Reporting

From The New York Times - The headquarters of Internet Broadcasting, a publisher of 70 local TV station Web sites, are located 10 miles from the site of Wednesday’s highway bridge collapse in Minneapolis. When word of the collapse came, the company sent reporters to the scene.

Then staff members did something peculiar: they published their reports to a nearly defunct Web site,

When it began in 1996, was Internet Broadcasting’s first experiment in Web journalism. The site was produced for WCCO-TV, the CBS affiliate in Minneapolis. Internet Broadcasting successfully repeated the model in other markets, but its partnership with WCCO ended in 2002. Since then, the site served weather news and sports scores to about 11,000 daily visitors. |

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