From Online Media Daily - "... The HIRO technology lets DotComedy.com monetize its free-to-download programs through the inclusion of protected ads that play in-show, as with a standard television broadcast."
"While the programs can be viewed when online or offline, the HIRO technology allows NBC to dynamically change the ads each time viewers watch the show." | Read full article
Thursday, August 9, 2007
NBC's DotComedy.com Taps HIRO For Downloads
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