Thursday, August 9, 2007

NBC's Taps HIRO For Downloads

From Online Media Daily - "... The HIRO technology lets monetize its free-to-download programs through the inclusion of protected ads that play in-show, as with a standard television broadcast."

"While the programs can be viewed when online or offline, the HIRO technology allows NBC to dynamically change the ads each time viewers watch the show." | Read full article

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