Tuesday, August 21, 2007

Ad Growth for AOL Called Vital to a Remake

From The New York Times - Just over a year ago, AOL unveiled a radical plan to remake itself into a business built on advertising from one driven by Internet access subscriptions.

To a great extent, AOL had little choice in the matter. Customers were rapidly deserting its once-lucrative dial-up access service, and retaining them was costly.

... But a precipitous slowdown in advertising growth has raised new questions about AOL’s transformation plans. | Read full article

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