Tuesday, August 21, 2007

The Web Way to Magazine Ad Sales

From The New York Times - THE September issue of Vogue arrives on newsstands today, clocking in at a record 727 advertising pages. That “extra-extra large!” size, as the cover proudly proclaims, is more than 100 pages fatter than last year and seems to provide evidence of a healthy appetite for print advertising in the fashion industry.

Most of those pages were sold with the added value of an Internet feature that Vogue is introducing today: a broadband channel that aims to serve as both an entertainment destination and a shopping Web site. | Read full article

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