YouTube to carry ‘overlay' ads

From The Globe And Mail - Video advertising is coming to YouTube, but it won't be the type common at sites elsewhere.

Starting Wednesday, the popular video-sharing site plans to feature semitransparent “overlay” ads at the bottom of selected video clips. The ad disappears after about 10 seconds if the viewer does nothing; the featured clip automatically pauses if the viewer clicks on the overlay to launch the full pitch. | Read full article