Online Ad Platform Launches For Community Newspapers

From Online Media Daily - WHEN IT COMES TO HYPER-LOCAL media, the undisputed champs are community newspapers. Now, three associations representing more than 500 community papers have signed on to roll out a new online display and classified ad platform, CoolerAds.com, developed by Kaesu, Inc., a three-year old firm based in Budd Lake, NJ. The Mid-Atlantic Community Newspaper Association, the Free Community Papers of New England and the Independent Free Papers of America still need to get their individual members on board, but Kaesu cofounder Joe Nicastro said that more than 50 papers are already participating. | Read full article