Friday, August 17, 2007

Gaming Surpasses Video, Social Nets In Online Popularity: Study

From Online Media Daily - OVER A THIRD (34%) OF U.S. adult Internet users play online games weekly, according to Parks Associates, with games trumping social networking and online video as the most popular Web-based entertainment activity.

Online video came in as the second most popular activity, with some 29% of users watching short clips weekly, while social networking rounded out the top three at 19%. The market research company, compiling data from two studies for its new Casual Gaming Market Update, surveyed nearly 2,000 Web users over age 18.

"Despite the growing popularity of YouTube, MySpace, and Facebook, gaming remains the king of online entertainment, driven largely by casual gaming activities," said James Kuai, research analyst, Parks Associates.

Casual games--loosely defined as easy-to-play online games targeted at a mass audience--typically have low production and distribution costs. Parks forecasts that the industry will rake in $400-$500 million this year, with a significant portion of the revenue coming from advertising. | Read full story

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