Friday, August 17, 2007

MTVN Makes 2-Year $500 Million Gaming Commitment

From Online Media Daily - MTV NETWORKS ON THURSDAY PLEDGED to spend more than $500 million on gaming properties worldwide over the next two years. That includes the $100 million Nickelodeon committed last month to the development, distribution and creation of casual gaming titles, sites and platforms.

The Viacom company's attention to gaming is broad. "Whether hardcore or casual, online or console-based, we know that games are a dominant activity across all our audiences," said Mika Salmi, president, MTVN Global Digital Media. | Read full article

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