Manufacturers Find Ways to Navigate Web Retailing

From The New York Times - FOR manufacturers, the Web can be a hazardous place. Consumers expect these companies to sell their products directly online, but retailers have other thoughts.

How, then, to satisfy all parties?

You don’t, e-commerce executives and analysts said. Manufacturers have realized that they can sell more aggressively to consumers online, which puts them in stronger financial positions and also allows them to serve consumers more effectively. | Read full article