Monday, August 13, 2007

Half of Web time spent viewing content: study

From The Washington Post - Content online is king. Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association on Monday.

The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc. (GOOG.O).

The abundance of content and faster online speeds accounted for the spike, the study said. A proliferation of social networks such as News Corps'(NWSa.N) MySpace and Facebook have helped boost content viewing as well. | Read full article

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