A Global Vision From the New Man at EA Sports

From The New York Times - EA Sports is one of the most powerful, lucrative brands in the video game business. That’s not enough for Peter Moore.

Two months ago Mr. Moore stunned the game world with the announcement that he would step down as head of Microsoft’s games operation to be president of the sports division at Electronic Arts, the No. 1 game publisher. He started his new job yesterday, and today in a presentation to journalists at the company’s headquarters in Redwood City, Calif., he is to share his vision for moving EA Sports beyond video games to a global sports and entertainment enterprise. | Read full article