Yahoo to Buy Behavioral Ad Network

From The New York Times - Yahoo said Tuesday that it would buy BlueLithium, an advertising network that specializes in targeting ads to users based on what Web sites they have visited, for $300 million.

The deal will build on Yahoo’s growing efforts to become a broker and seller of ads across the Web. The company began those efforts with deals to sell ads on the Web sites of a consortium of newspapers, as well as on eBay and Comcast.net. It followed with the acquisition of Right Media, an auction marketplace, where publishers sell advertising space in real time. | Read full article