Wednesday, September 5, 2007

Viral Campaigns Falling Short, Says JupiterResearch

From Online Media Daily - VIRAL MARKETING CAMPAIGNS ARE MOSTLY ineffective, reports JupiterResearch, which found that only 15% of viral campaigns in the past year achieved the goal of prompting consumers to promote the marketer's message.

In a new report, "Viral Marketing: Bringing the Message to the Masses," the researcher also found that the most popular technique used to stimulate viral behavior was targeting of influentials. But, JupiterResearch added, viral marketers plan to decrease use of this tactic by 55% within the next year. | Read full article

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