Wednesday, September 5, 2007

Online Ads Trump Radio in 2008

From Media Research - Ben Macklin, eMarketer senior analyst and author of a new report, Radio Trends, concludes that "Traditional radio is rapidly being subsumed into a new, broader sector called 'audio'" that will include Internet radio, satellite radio, podcasting, high-definition radio and mobile audio services.

The study, reported for EMarketer, shows Online ad spending transactions through 2007 and 2008 will exceed that being spent on traditional radio. | Read full article

1 comment:

Admin said...

Nice looking blog you have going on here, by the way would you check my blog at
and check it out and if you register for my RSS feed i'll do the same for you
and register for yours, also if you want to exchange links we can do that
also to improve our Page Rank. Thanks.


Blog Archive