From Media Research - Ben Macklin, eMarketer senior analyst and author of a new report, Radio Trends, concludes that "Traditional radio is rapidly being subsumed into a new, broader sector called 'audio'" that will include Internet radio, satellite radio, podcasting, high-definition radio and mobile audio services.
The study, reported for EMarketer, shows Online ad spending transactions through 2007 and 2008 will exceed that being spent on traditional radio. | Read full article
Wednesday, September 5, 2007
Online Ads Trump Radio in 2008
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