Friday, October 12, 2007

Electronic Arts to Add 2 Video Game Studios to Its Stable

From The New York Times - Seeking to fill gaps in its product lineup, the video game publisher Electronic Arts said Thursday that it would acquire two software studios from Elevation Partners in a deal worth $860 million, the largest in its history.

The studios, BioWare Corporation and Pandemic Studios, are known for their action, adventure and role-playing games. Elevation owns their parent, VG Holding.

Electronic Arts, the world’s No. 1 video game publisher, is known for blockbusters like the Sims and Madden NFL, but it has at times had less than 10 percent of the lucrative market for role-playing, action and adventure games. | Read full article

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