Thursday, October 11, 2007

IAB Issues Final Word On Rich Media Impressions

From Online Media Daily - THE INTERACTIVE ADVERTISING BUREAU ON Wednesday released final guidelines on the measurement of rich online media to better gauge the level at which ad impressions are counted in rich online application environments supported by AJAX and JSON technologies.

"It's critical that there's consistency in how impressions are counted on pages using AJAX," said Sheryl Draizen, senior vice president and general manager of the IAB. | Read full article

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