Friday, October 12, 2007

TV on the Web Embraced by Viewers and Advertisers

From Live Science - If you don’t watch TV shows on your computer, it's probably only a matter time before you do. And the networks would love for you to do so, since your eyeballs are worth as much as 40 percent more when they’re parked in front of a computer than in front of a TV.

Today, 18 percent of the nation's online population watches TV shows on their computers.

That's double the rate of last year, and the figure is expected to double next year, said James McQuivey, an analyst at Forrester Research in Cambridge, Mass. McQuivey notes that the online population is about two thirds of the total U.S. population. | Read full article

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