Tuesday, July 17, 2007

Backfence.com - What Happened?

Backfence.com launched in trial markets as a hyper-local content site, poised to revolutionize local media in North America. But this week it announced it's shutting down. What happened? PBS MediaShift asked Backfence co-founder Mark Potts to give a post mortem.


"There has been a lot of speculation about what went wrong at Backfence. To date, the company’s investors and I have tried to stay out of the second-guessing in the blogosphere and the trade press, largely because there are private business matters involved that we’ve chosen not to discuss.

"Indeed, as with many early-stage companies, some of Backfence’s problems were internal and self-inflicted, and actually had little or nothing to do with the many reasons wildly speculated about in industry blogs and in the trade press in recent days..." | Read full article

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