Tuesday, July 17, 2007

Four Out of Five Newspaper Website Readers Also Read the Printed Edition

From The Center For Media Research - A new study recently released by the Newspaper National Network LP, conducted by Scarborough Research, found that 81% of newspaper website users also read the printed newspaper in the last 7 days. Crossover users (those who used both print and online newspapers in the past 7 days) have deep affinity with both their printed newspaper and their newspaper website, and 83% say "I love both my printed newspaper and visiting my newspapers website." Crossover users visit their newspaper website to:

* Access breaking news (96%),
* Find articles seen previously (85%)
* Find things to do/places to go (72%)

Jason E. Klein, President and CEO of Newspaper National Network, said "The study shows that the core newspaper reader now accesses his or her local newspaper across multiple formats, print and web, and is deeply engaged with both... 83% of crossover users say their newspaper site will be among their primary destinations 5 years from now." | Read full article

More information: Download the study (PDF)

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