Monday, July 16, 2007

Teens prefer media to dating

From Media Post - Online Testing eXchange recently released results of its teen study today revealing that 58% of teens sacrifice watching TV for going on dates. Internet surfing, playing video games, and listening to music take losses as well. But when teens go on those dates, they sacrifice free social options like cruising or school events for the marketing-laden options of movie theaters (87%), malls (64%) and restaurants (58%).

Bruce Friend, President of Media and Entertainment Insights for OTX, said "It's this kind of information marketers are looking for... how and why teens are swapping one activity for another, and where they're spending their dollars... " | Read full article

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