Monday, July 16, 2007

The Future of Online Ads Is Still Being Written

From Contentinople - The future of online advertising is a veritable Wild West of content and capital. According to eMarketer (via BusinessWeek), Video ad sales are expected to jump from an estimated $775 million this year to $3.1 billion in 2010 and up to $4.3 billion in 2011. What this represents is that with all of this money, advertisers will be doing a lot of experimentation to find the right way to deliver ads.

Part of the thinking is that the line between online and television ads will have blurred by 2010. Already, services like TiVo are offering new (and perhaps better) ways to track ad performance utilizing the very features advertisers fear: time-shifting program viewing and fast-forwarding through commercials. What it says to advertisers is that while TiVo changes the way content is delivered to your TV, change isn't necessarily bad. | Read full article

No comments:

Blog Archive