Wednesday, August 1, 2007

Massive Adds Five EA Sports Titles To In-Game Ad Network

From Online Media Daily - MICROSOFT'S MASSIVE INC. ANNOUNCED THE incorporation of five new sports titles from Electronic Arts (EA) into its in-game advertising network--further strengthening the in-game ad value proposition in a booming U.S. video game market.

With video game hardware and software sales topping $1.1 billion in June according to market research firm NPD, advertisers seeking to reach gamers have more consoles and games than ever to do so. The EA titles joining Massive's network include both perennial bestsellers and a number of new releases to connect brands with highly engaged sports gamers.

The Xbox 360 and PC titles include Madden NFL 08, NASCAR 08, NHL 08, Tiger Woods PGA Tour 08, and SKATE, and all five will feature the ability to incorporate dynamic in-game ads via the Massive Network.

Available ads include 2-D units (such as a movie poster or soda machine), embedded sound and video units (say, a movie trailer or music video), interactive units, and even 3-D object replacement, which can insert branded objects into the game play over a certain period of time. | Read full article

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